Appscend / Mobile, Media and Real-time Insights

Mobile Ad Monetisation Patterns That Work

Appscend Team

Curious to find out how much the mobile ad market was worth this year? How does $31.5 billion sound? As ridiculously high as you may think it is, this is how much money we’re actually talking about, thus explaining the overwhelming number of mobile app companies that seem [...]

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Make Your App Rock With Flat Design

Appscend Team

We’re close to saying “goodbye” to 2014 and, as the end of another year of outstanding digital development is fast approaching, we’ve coined some of the biggest trends this year has brought to light. In terms of design, flat is, by far, 2014’s prodigy. [...]

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Hybrid Mobile Apps: The Essentials

Appscend Team

Everyone in the field of mobile app development has heard of hybrid mobile apps, but not so many have had a good word to say about them. Why? Because hybrid apps are seen as the ugly ducklings amongst their “sisters” – the native and web apps. However, young [...]

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2015: Mobile Marketing Trends and Effective Targeting

Appscend Team

You might be saying “it’s only beginning of November, there’s plenty of time left to wrap up things this year” but, just before you know it, New Year’s Eve will be knocking at your door. So it’s time to get in touch with what’s hot in the mobile [...]

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Key Specs For A Well Rounded App (II)

Appscend Team

We continue our previous post with more tips on how to make your app rock! Go Intuitive! As you go along with creating your app design, make sure you always, and we mean always, keep your users in mind. When it comes to mobile and, overall, the digital environment, good UX makes [...]

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Key Specs For A Well Rounded App I

Appscend Team

Today’s cyberspace is overcrowded with some brilliant apps that go instantly viral, while a great number of apps never quite seem to last the day. You might think it’s mostly because those apps just don’t offer anything worth spending time on. Most of these bulk apps are, indeed, products of [...]

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Variety’s Digital Audience Rating or Social TV’s All-New Quantifier

Appscend Team

Fresh news right from Variety Magazine’s oven! The well-known digital publication partnered up with ListenFirstMedia in order to deliver to the world an interesting and useful new product, in the shape of “a syndicated rating system for fan engagement with television and film”. The results of this index are displayed, [...]

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Why Social TV Matters More and More (II)

Appscend Team

In our previous post, we have started the discussion over the hot topic of the day in the digital environment. The Social TV revolution is taking place right in front of our eyes and there are many interesting results unveiling each day, as people start acknowledging and using it. Right [...]

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Why Social TV Matters More and More (I)

Appscend Team

Adding the social element into static television watching is exactly what the TV experience was missing out on. Now that we have Social TV to explore and play with, it’s important to know exactly what it does and how we can use it in order to obtain maximum benefits. Basics [...]

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2014: The Year of Second Screen

Appscend Team

Not long ago, a Nielsen study showed that41% of tablet owners and 38% of smartphone owners use their devices and watch television simultaneously at least once a day. Sounds pretty fair, right? This particular study dates back to April 2013, which means that those numbers have considerably increased over the [...]

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