You might be saying “it’s only beginning of November, there’s plenty of time left to wrap up things this year” but, just before you know it, New Year’s Eve will be knocking at your door. So it’s time to get in touch with what’s hot in the mobile app industry for the year to come.
The Internet of Things
First of all, let’s get this new concept straight: IoT does not necessarily refer to the internet itself, but to all the ways in which one can embed technology in things we use daily. It’s a vast environment characterized by network connectivity, user input, everything sensorized, everything that can generate a digital response. In terms of mobile app development, you need to be well aware of how you can use IoT in your favor, or you might be missing out in 2015. Here’s a fun infographic that might clear the fog.
Integrated Digital Experiences
We all keep hearing about it and do our best to make everything “integrated”. But why is integrated so important? Because your users are not grasping information from your app only, so you need to be well aware of where and how they collect their daily cup of information. Also, knowing more about your sub-target audiences can help out, and a good advice in this respect is to keep a close eye on your Analytics and see exactly where your target and sub-target audiences are directed to. Getting a full profile on your users’ online behavior will help you greatly in working integrated.
Micro-Targeting
If you know your users well, then you know what they enjoy and what they dismiss in their time spent online. So the best thing you can do to keep them engaged as much as possible is to customize your mobile marketing strategy in a very detailed, specific fashion. Give your audience the freedom to choose their ads, let them opt for how they wish to receive their ads, share only what’s relevant to them. Also, keep in mind that responsive is the golden rule of the digital age, so make all your content responsive to all relevant screen sizes. They need to catch up with you anytime they want, on whatever device they choose.
Respond Correctly To Every Segment
AdVids recently released the results of an all-new survey they took on mobile owners and their findings helped them separate users into 4 different groups:
Marketing immune: People who use their smartphones for raw, basic actions only and do not pay attention to the benefits of mobile marketing.
Easygoing: People who are receptive towards mobile advertising but don’t actually impact sales.
Control freaks: People who want control over everything they receive via their mobile traffic.
Connected marketing lovers: People who are interested and receptive towards the benefits of marketing, but don’t want to be in 100% control of what they receive.
With this data in mind, you can try to identify the patterns in your own audience and see how you can generate more positive feedback. 2015 sound pretty promising in terms of generating effective leads, so keep your eyes peeled for all that’s new!
