Today’s cyberspace is overcrowded with some brilliant apps that go instantly viral, while a great number of apps never quite seem to last the day. You might think it’s mostly because those apps just don’t offer anything worth spending time on. Most of these bulk apps are, indeed, products of little creativity and large ambition, but not all of them. There’s a considerable number of long forgotten apps out there that didn’t make it because they were simply not appealing enough to get the shout about.
Since you don’t want that to happen to your own “baby”, you might want to try applying a couple of tips that can effectively trace the path towards the top ranks for your app.
Make It Count
You might already have a couple of design ideas in mind, a couple of responsive tricks up your sleeve and you’re all set to get working on it. At this stage, you might or might not be missing on something really important, so take a minute to reflect upon this: what’s the actual purpose of your app? Will it really matter to anyone else but you? Is it an internal app for your company? Is it the responsive version of your website? Is it your only online bridge between you and your customers? What will it do for you company? Increase brand awareness? Generate more revenue?
Every artist is subjective about his/her own creative progeny, but when it comes to apps, it’s more than just creativity and originality. It’s about implementing something useful into an amazing wrap. Now, while you may have some ideas about that wrapping in your mind, don’t lose track of the obvious. Your app has to sell, which means your app has to deliver something useful and engaging.
Target It Right
Understanding the target user counts a great deal in making your app sell good, because it’s the user who dictates your app’s longevity on the market. In other words, if you make the right app for the right people, you can start counting your blessings! Proper targeting is really not that difficult, because once you have the “product”in mind, you should already be aware of who’s going to benefit most from it.
However, you should think about certain aspects before outlining your target audience, in terms of how tech savvy do you expect them to be, how much time are they usually spending online and how much of that time is spent on mobile, instead of their laptops and PCs.
The golden rule when it comes to implementing your app features is to keep in mind your target, but make it accessible and appealing for both experts and novices. Simplicity works fine for both, but a clever, fluid design will surely melt the heart of the more savvy users.
Don**’**t Overdue It
Okay, you’re all set to start! You’ve got a whole gallery of ideas, tons of UX elements you’re dying to implement, and all of it is shaping up nicely in your head. The problem with synchronising what you envision with what you actually get done is that, often enough, you’re blinded by the image in your head that you fail to see it’s not as cool in real life. Meaning that, sometimes, it can get really crowded down there!
Many app enthusiasts make this mistake, habit which eventually kills the popularity of their apps right from square zero. Either the overly “original”(which, most of the times, means complicated) design, or the presence of far too many buttons takes away from the user experience easiness and leaves the user confused and frustrated. The KISS rule applies in everything today, so be sure to keep that in mind and try to impress with less!
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