Check you out, Disney Twitter account! If you’ve never peeked into Disney’s world of twittering, be sure to do so. It’ll give you some idea on how social TV and second screen applications can shape programs for children. Most people would probably find it hard to believe that social TV can have [...]
Social TV has somewhat dethroned traditional television viewing, and according to Nielsen, 84% of U.S. smartphone and tablet owners today watch television with a second screen in hand. It’s funny (or not) but brands today have to be more than just brands, more than just inanimate names that represent and [...]
A white-labeled social TV platform is a modern day solution that enables media service providers to incorporate branded social TV applications in the form of real-time games, contests, polls etc. for any type of content: reality TV, live sporting events, TV shows etc. And although these app experiences are branded [...]
The Changing TV Experience: Attitudes and Usage Across Multiple Screens by IAB came out April this year. The research was conducted between January 19-21, among 18 or older adults, and “wanted to benchmark device ownership and usage and to understand how device behaviors and perceptions are affecting or altering the [...]
Measuring television success with social analytics can be a complex process. A show that is extremely popular and is ranked high by viewers could generate less of a buzz on social media while lower-ranked shows are talked about all over the platforms. So everything isn’t always as transparent as one [...]
Social TV is an experience that brings a lot of people from all over the world together within moments. We see this every time there is an important show (like Eurovision or the Oscars) or major events (like sporting events) happening on TV. A lot of the times [...]
Designing second screen to facilitate immersive user experiences is what most brands resort to today. The opportunities are countless and the chances for a brand to increase its interaction with customers bigger than ever. Especially since there’s a load of activities that users engage with while watching television. From surfing [...]
Can second screen drive revenue? Most companies turn to second screen because they understand this is a consumer trend, and it’s easier to connect with customers and prospective clients online. Moreover, given that a lot of user attention is in the online, brands know they need to adjust [...]
Extending television advertising to second screen could encourage viewers to watch more ads and even share with friends and family, this contributing to a higher impact and increased ad reach. Rather than moving all marketing efforts online, brands and advertisers are looking to capture viewers’ attention on television [...]
When „Second Screen” and „Big Screen” laid eyes on each other, it wasn’t really a love at first sight. It seems it was more that type of love that grows on you. On April 4 2013, APP premiered in the Netherlands, a movie that represented one of the very first [...]
