Not long ago, a Nielsen study showed that41% of tablet owners and 38% of smartphone owners use their devices and watch television simultaneously at least once a day. Sounds pretty fair, right? This particular study dates back to April 2013, which means that those numbers have considerably increased over the past year, which also makes quite of a statement for what mobile apps and second screen in general have grown to be in today’s society. Let’s find out how those figures changed in 2014. Skyrocketed? You might say so.
An infographic developed by 2ndscreensociety accurately displays what 2014 meant for the second screen and mobile apps world, and how much have people actually embraced this still young technology.
In terms of viewing experience, a whopping 73% of television viewing around the world is done on a second screen.
Moreover, 89% of video views on BBC’s iPlayer are video on demand (VOD), leaving room for only 11% live views.
Companion apps are becoming more and more popular, since they give the viewer a feeling of submersion and better integration into his/her favourite TV show.
While first screen is still king, 35% of TV time is dominated by second screen, third of which is with related content. This is quite a lot and companion apps promise to deliver more and more each day!
In what concerns this new media niche’s future, second screen fans can rest assured: it’s not going anywhere but upwards.
Second screen has grown immensely since its first appearance on the market, with no more and no less than 719% since Q4 2011.
In money talk, an estimated growth of up to 8.9 billion dollars is expected by 2018.
Also, mobile video ads are gaining more popularity, with an estimated growth of 82.1% throughout the whole of 2014.
