In the United States, there are about 290 million people watching traditional TV on a daily basis, according to Nielsen, and each American consumes on average 35 hours of TV media every week. In addition, there are approximately 150 other million people who watch TV, but do so online. How [...]
Google someone who has just run a marathon and you’ll find them posting content on the web. When people at a dinner party get bored, what do they do? They go online for entertainment. And you need to be there for them because, if you’re not, somebody else will. If there’s [...]
If there has ever been such a thing as a perfect application, it’s because the design and the functionality of that particular application had a lot to do with actual statistics and data, most likely. That’s right. One of the secrets to creating a powerful app is implementing data-driven decisions. [...]
Did you know that having your employees use company apps is a way to recognize their contribution to the firm? It’s not just the money that motivates workers at any level – entry or head of department – but it’s also when they see their work is valued. [...]
You’ve probably heard at least one person say „I don’t know how I ever managed without this before” pointing to some phone on the desk. So have we. The truth is, once you’ve owned a smartphone, you can never go back to a regular, simple phone. There’s just too much [...]
Video advertising has come a long way since its shy emergence on our old TV sets, and it’s the clever people behind the industry, with a knack for inspiring the perfect vibes to the consumers, that made video advertising flourish and thrive. Similar to an odyssey, video advertising’s long journey [...]
Interaction is what gets us going in today’s society. Everything we create, read, watch and witness can and will be shared via multiple channels of interaction. Smartphones and tablets have replaced laptops and computers in terms of indispensability, the old, trusty mouse gives way to digital platforms, everything is about [...]
There is such a thing as the importance of knowing the audience, and the audience in this case is that of the mobile video advertising. These are tech-savy millennials, with an impressive collection of communication devices to choose from at any moment. Just like soldiers had their own weapons of [...]
We have a tendency to throw every wireless device into the pot of mobile video advertising and assume that all advertisers do when they have to draft a strategy is to make two different versions of an ad: the TV ad and the adapted version. We also assume that it [...]
Devices millennials use and the outlets of mobile video advertising We have heard people say that mobile video advertising is mainly targeted at the millennials. And we can do nothing but agree. The future belongs to those who can [...]
