Although it emerged as an autonomous field only a few years ago, programmatic is such a complex, multi-branched field that simply cannot be framed in one definition. This, of course, makes it more difficult to understand, but with a little research and our very own induction into programmatic, you might [...]
The mobile market is, undoubtedly, the largest interactive medium nowadays, which means tight competition and very high standards for everyone in the business. Whether you’re planning a second screen experience or an independent app, 2015 is the year that your endeavours may skyrocket or be left unnoticed; it depends, to [...]
Second screen apps have been with us for a while now, offering enhanced experiences with the purpose of keeping users engaged with both television and handheld devices. We are strongly attached to our mobiles, tablets and other portable gadgets, which makes second screen a sensible, logical idea. However, many second [...]
Pinterest unveiled this year a brand new and elegant feature named Guided Search that helps users find what they’re looking for fast and easy. The Guided Search features takes the shape of a tag bar, right under the Search box, displaying various categories connected to the keywords inserted by users [...]
If there’s one thing that Internet users have learned to love in the past couple of years it’s the magic of mobile devices. The digital marketing agency Today’s has recently performed an analysis over mobile devices and digital gadgets and their deployment on the Romanian market, and this [...]
This Tuesday, Google’s PR reps have made an encouraging statement for the year that has barely begun: they are in the process of releasing a new reporting feature that will help everyone concerned understand better, with facts and percentages, how much of their video ads are actually “seen”, [...]
2014 was a wonderfully prosperous year, yet nothing quite matched Heineken’s second screen campaign developed around the UEFA Champion’s League event. It was the cynosure for everyone in the business and this is why we vote it 2014’s most glorifying second screen moment. Heineken’s campaign [...]
In our previous post we’ve mentioned two ways in which you can avoid bounce rates by means of mobile visual analytics. Here are a couple more that can get your users consistently engaged with your app’s features and provide a genuine onboarding experience. Give The Best First [...]
Great ideas are born out of nothing, and so do genius apps! You might have the most exciting app yet, but, as you know, it’s the little things that really count in keeping it out on the market and not hopelessly witnessing another one-hit-wonder going to waste. [...]
We can all agree that nowadays we’ve come to depend more on our smartphones than on our good ol’ laptops or PCs. Which is why mobile apps have become even more useful in our everyday routine. Just like we used to depend on maps, books and how-to manuals [...]
