There were seven million people in Europe working in the ICT sector in 2013. But only 30% were women. Compared to the rest of the world, however, Europe was looking good. Less than 20% of the specialists working in the ICT field all over the world were women in 2013, [...]
We are less than a week away from March 8. The day when men and women all over the world will celebrate International Women’s Day. Something we have been doing for, well, over a hundred years now. But it isn’t just about giving flowers and giving chocolates. March 8 is [...]
The Internet of Things, or, as we like to call it, IoT, is a massive phenomenon which purposefully binds and gives shape to an environment of interconnected devices and networks. However, ever since the emergence of this cloud-like concept, an uninterrupted series of do’s and don’ts have [...]
Welcome to a world of mobile-based marketing where marketers try to make ends meet in a challenging digital environment. Why challenging? Because the thing that is good for the business is sometimes something that causes online customers a lot of doubt. [...]
Back in the old days, mobile devices had only two main functions that people could use: phone calls and text messages. That was around the time when the first cell phone was introduced, the Motorola DynaTAC 8000X, also known as the Brick. And yes, back then, being able to talk [...]
In our previous post, we included three vital mobile metrics that measure app success. The number of installs, engagement metrics and retention rates are developers and marketers’ first choice in monitoring apps that either go big or go home. Let’s take a look at some of the other [...]
If you’ve been on the market long enough, you know how important it is to measure business development. You know that, when it comes to profit, most businesses look at gross profit margin, return on invested capital, asset turnover etc. to measure profitability. After [...]
Now that multi-screening and social TV have fully taken what’s rightfully theirs in what concerns media coverage and user attention span, an aplenty of strategies have been brought to light, in the attention of service providers, teaching them how to personalise their broadcasting system in order to reach out to [...]
It’s the beginning of 2015 and we can now genuinely state that we live in a globally-oriented, digital, multi-screen environment. Millward Brown released an insightful study only last year, pointing out the fact that the primary screen is today, by all measurements and statistics, our multi-purpose smartphone. Television and desktop [...]
BIA/Kelsey’s latest forecast reveals staggering new predictions for the years to come: the entirety of U.S. mobile ad spending is bound to grow from $11.4 billion this year up to $30.3 billion in 2018. Out of this total, locally targeted mobile ads will represent 52%, which is quite [...]
