The mobile market is, undoubtedly, the largest interactive medium nowadays, which means tight competition and very high standards for everyone in the business. Whether you’re planning a second screen experience or an independent app, 2015 is the year that your endeavours may skyrocket or be left unnoticed; it depends, to a great extent, on your digital marketing tactics.
Photo Source: mobilemarketingmagazine.com
According to the latest IAB/PWC Digital Adspend Study, the digital advertising market in the UK shows a fast paced increase in companies’ investments directed toward mobile ads, with analysts predicting a 50% growth in mobile advertising by the end of 2015. This is a worldwide phenomenon, with brands and investors funnelling their profits towards targeted ads that will gather more users and engage existing ones.
mobilemarketingmagazine.com predicts that, this year, the mobile market will officially become “the largest digital display medium” and a genuine wake up call for companies that haven’t taken the mobile leap yet.
Tracking Done Right
A very important step toward creating an effective mobile ad campaign is to track it efficiently. This implies setting the premises of the campaign straight, right from the beginning, and forget all about classic success measurement parameters, while embracing new ones, mobile-specific. There’s a large variety of useful information in the Internet pool regarding ways to understand and apply tracking methods and also using cookies smart and effectively, such as the [The mobile market is, undoubtedly, the largest interactive medium nowadays, which means tight competition and very high standards for everyone in the business. Whether you’re planning a second screen experience or an independent app, 2015 is the year that your endeavours may skyrocket or be left unnoticed; it depends, to a great extent, on your digital marketing tactics.
Photo Source: mobilemarketingmagazine.com
According to the latest IAB/PWC Digital Adspend Study, the digital advertising market in the UK shows a fast paced increase in companies’ investments directed toward mobile ads, with analysts predicting a 50% growth in mobile advertising by the end of 2015. This is a worldwide phenomenon, with brands and investors funnelling their profits towards targeted ads that will gather more users and engage existing ones.
mobilemarketingmagazine.com predicts that, this year, the mobile market will officially become “the largest digital display medium” and a genuine wake up call for companies that haven’t taken the mobile leap yet.
Tracking Done Right
A very important step toward creating an effective mobile ad campaign is to track it efficiently. This implies setting the premises of the campaign straight, right from the beginning, and forget all about classic success measurement parameters, while embracing new ones, mobile-specific. There’s a large variety of useful information in the Internet pool regarding ways to understand and apply tracking methods and also using cookies smart and effectively, such as the ](http://www.iabuk.net/resources/standards-and-guidelines/mobile-post-click-tracking-faqs) FAQ. Understanding tracking tools helps for understanding the user’s behaviour and meeting his needs.
Programmatic Campaigns
Digital marketing has gone programmatic, which means a great deal for everything related to mobile, especially ad campaigns. Understanding and applying the principles of programmatic ad buying is crucial for the mobile industry, because it is part of the general trend and, without it, many businesses risk ending up stuck in permanent bounce rates. Our next post will reveal more information about what programmatic in the field of digital marketing really means, but, while we’re at it, there is a lot of information online that can help you get started with this new field.
Understanding That Mobile Is Here To Stay
This goes for all skeptical businesses and brands out there that invest a minimum capital in mobile, just because they feel they have to, or because everyone else is doing it. Staying on top of trends means fully submerging in the mobile industry, with all resources and weapons of attack. This, obviously, calls for a bigger investment, but, as the stats show, it is well worth it.
