Some of the companies are approaching the new mass communication channel through free-for-all communication channels. This strategy works for companies with small budgets, but long term success is rarely found in a free-for-all approach. For a successful communication campaign you have to mix all the communication channels, taking in consideration the [...]
The large adoption of smartphones has transformed our everyday life from the way we connect with the information to the way entertain ourselves. We read on smartphones, play on smartphones, listen music on smartphones and, sometimes, we even use them to call people. When it comes to browsing the net we [...]
Globally speaking, mobile marketing revenues are increasing at a rapid pace, and most of the mobile marketing practices have not even reached their full potential yet. According to eMarketer the total mobile ad spending Worldwide climbed up to USD 13.8 billion from USD 1.5 billion in 2006 and the estimates [...]
Mobile users are upping their use of local content, by 34% year over year. While browser usage still dominates, its popularity dropped slightly in 2011 to 73%. On the other hand apps registered a large increase from 42% in 2010 to 56% in 2011, according to eMarketer. Mobile users are seeking [...]
Mobile advertising is becoming to the fastest-growing ad channel due to the proliferation of smartphone devices and tablets. As of December last year, according to CTIA – The Wireless Association, 63.2 million Americans own a smartphone and about 35 percent of them access the mobile Internet from their device. [...]
TVR Info has officially become the first Romanian television that has an iPhone and iPad app! The application, easily built with Appscend, features a 24h live stream of the station’s programs and it can be downloaded for free from the “News” section of the Apple Store. On top of the national [...]
Mobile Apps are certainly the future of the Internet, they are regarded as novelties, market differentiators, or convenience tools for their customers. This is why, presently, all businesses can benefit from a mobile strategy, but not all businesses will benefit from the development of a mobile app. It’s not enough [...]
Consumers today connect with brands in fundamentally new ways. Now they are relying heavily on digital interactions. This is the place were consumer are making their buying decision, the place where they evaluate a shifting array of options and remain engaged with the brand through social media after a purchase. That’s [...]
Our team was very excited to start a new week with a day full of fresh ideas shared and discussed at Venture Connect , an event dedicated to IT/online startups which took place in Bucharest on Monday, 20th of June. We were elected to present our project along with other 13 [...]
Last time we were inviting you to build mobile apps using just XML code. Today, we’re bringing one more key component to help you interconnect your web services and create awesome and compelling apps. It’s the Appscend REST web service that provides an easy way to import and export all your [...]
