Globally speaking, mobile marketing revenues are increasing at a rapid pace, and most of the mobile marketing practices have not even reached their full potential yet. According to eMarketer the total mobile ad spending Worldwide climbed up to USD 13.8 billion from USD 1.5 billion in 2006 and the estimates are showing that the high increase rate will continue. According to the same source by 2014 is expected to grow with 44%, year over year growth rate applied to investments.
Although these forecasts can be positively or negatively affected by economic developments, but the figures demonstrate a huge business potential for the mobile industry. If don’t believe in statistics or estimates just look around to see that mobile movement is not a fad.
Over the course of the past years, use of the mobile Internet evolved from an occasional activity to become a daily part of people’s lives. This highlights the mounting importance of the mobile medium as consumers become more reliant on their mobile handset to access time-sensitive and utilitarian information.
