Consumers today connect with brands in fundamentally new ways. Now they are relying heavily on digital interactions. This is the place were consumer are making their buying decision, the place where they evaluate a shifting array of options and remain engaged with the brand through social media after a purchase.
That’s why instead of focusing on how to allocate spending across media marketers should target the channels that play an important role in determining the buying decision such as mobile internet and mobile branded applications.
The mobile internet usage is increasing rapidly and by 2.6-fold from 2009 to 2010 nearly tripling for the third year in a row, confirms the strength of the mobile Internet, according to CISCO study released early this year.
The mobile revolution is about to start and mobile apps are in the center. In June, people spent 81 minutes per day using mobile apps, versus 74 minutes browsing the Web — mobile and desktop combined — according to analytics company Flurry. That marks a near doubling in time spent on mobile apps since last June.
Flurry’s numbers dramatically show how mobile apps have quickly become a central part of many people’s daily lives.
