Mobile Apps are certainly the future of the Internet, they are regarded as novelties, market differentiators, or convenience tools for their customers. This is why, presently, all businesses can benefit from a mobile strategy, but not all businesses will benefit from the development of a mobile app. It’s not enough to build an app with a great content, to make it a success you need to build a strategy and marketing campaign. To find out the basics of mobile strategy and marketing you might want to listen to Joe Hayashi, Palm executives including VP, Directors, and Senior Product Managers recording at Stanford University.
