The large adoption of smartphones has transformed our everyday life from the way we connect with the information to the way entertain ourselves. We read on smartphones, play on smartphones, listen music on smartphones and, sometimes, we even use them to call people.
When it comes to browsing the net we use apps more and more frequently because they provide us greater usability and better overall user experience. Mobile web browsers are no doubt evolving, however, there are still elements which make web browser based applications in most cases unsuitable, or user interfaces sub-optimal for mobile screens.
It is easier technically to guarantee how an app looks, how it works, and how it delivers value to the user compared to web apps. To ensure your app will offer the best customer experience you have to make sure your app integrates into the overall customer care strategy, develop intelligent notification capabilities, create personalized experience and take advantage of the new user interface capabilities such as voice search.
