Appscend / Mobile, Media and Real-time Insights

Native versus hybrid mobile app development

Appscend Team

Will it be native, hybrid, maybe mobile web? You have decided that you need to develop a mobile app and it was a surprise to learn that there are different ways to write an app for an Android, iOS device or any other mobile platforms. In order to create an app [...]

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3 reasons why your small business needs a mobile app

Appscend Team

Does your small business actually need a mobile app, would such a thing add value? Will it appeal to your clients? These are the very first questions you should ask yourself before developing a mobile app; however, here are some more detailed ones, although as general – to help you [...]

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Why mobile apps privacy issues matter

Appscend Team

Is security keeping up with this fast-moving app development market? There’s a growing interest on how mobile apps inform their users about the personal data collected, how long it is stored, with whom it is shared and the purposes it is being used for. While mobile devices small screen sizes makes [...]

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Fast Track Your Way to Success With Mobile Apps

Appscend

Mobile apps have transformed the very face of commerce. As smartphones and tablets become mainstream, businesses are using mobile apps to bridge the technological gap between themselves and their customers. Consumers are using mobile apps primarily for convenience reasons, but also to take advantage of customer loyalty programs and discounts. [...]

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Good news, app developers: smartphone sales beat feature phones globally

Appscend Team

There’s a lot of change going on in the media industry. If there’s a platform war, everything indicates mobile will win. Mobility is stronger than ever and we’re getting constant evidence that more mobile devices equal more and more apps. It seems that if you do not consider app development, someone [...]

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Don’t stop with mobile success, keep hitting hard

Appscend Team

What does mobile-first mean? It’s a term coined to refer a company’s strategy towards designing products for mobile devices before making correlate designs for traditional desktop and laptops. Although the future is mobile, the desktop use is here to stay There are lots of companies out there embracing this strategy, just take [...]

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Use Your Phone to Control Your TV

Appscend

On top of being able to access a great deal of information about the actors, plot, and other typical second screen tidbits, you can also put your smartphone to work in controlling other devices. It won’t matter if you’ve lost your remote for the fifteenth time today when you have [...]

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The Marketing Tricks behind App Subscriber Retention

Appscend

One of the key statistics that most app developers loudly promote is the number of times an app is downloaded. While this is an important statistic, and one that shows how well an app catches the public’s interest, it doesn’t tell the whole story. If metrics like downloads, registered users [...]

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Mobile App Security: Bottlenecks and Best Practices

Appscend

The position of a mobile application developer is certainly not an enviable one. Companies are racing against time to launch apps with reduced time-to-market factor. The goal is to stay ahead of competition. In this mad rush, developers often compromise some fundamental security principles during the development and deployment stages [...]

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Webinar – 5 Things the Second Screen Mobile Industry is Getting Wrong

Appscend

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