Why do developers update apps? Let’s take a look at the most common reasons publishers update an app as they’re trying to build an engaging one. Adding or removing features Adding or removing [...]
Editor’s Note: This is a Guest Post courtesy of SocialMonsters.org Gone are the days when your work documents lived on your office computer, preventing you from doing significant amounts of work while out of the office. Today’s workplaces often adopt a culture that encourages being connected around the clock. The [...]
Let’s say welcome to this first generation of mobile-connected games. It seems that players are ready to incorporate their smartphone or tablet into the gaming experience. Among the most discussed industry trends at this summer E3 video game trade show in Los Angeles was the increasing focus towards second screen gaming [...]
According to Flurry Analytics, China became this year the country with the largest installed base of connected devices. There are 261,333,271 active smartphones and tablets in China – almost 25% of the entire worldwide mobile devices. Yes, China is the world’s biggest smart device market. China – world largest base of [...]
Let’s start with the facts. Most of our media time today is spent in front of a screen. Actually, we spend more and more of our media time in front of not just one, but multiple screens. It is what it is. The majority of tablet and smartphones owners use second [...]
The use of mobile devices and apps is growing at a tempestuous pace. Smartphones play progressively important roles in people’s lives as mobile apps are used more than ever for entertainment, socializing, shopping and payment purposes. It’s a new change to our lifestyle, apps becoming each year more and more [...]
Today there’s no surprise that the majority of media consumers are splitting their attention between TV and their smartphones and tablets, broadcasters seizing the opportunity to make apps integral to the TV experience. Viewer behavior has changed greatly these past years, shifting from passivity in front of the TV set to [...]
It’s a crowded app world out there. Anything you can imagine, chances are there’s an app for it. In such a competitive mobile app industry, how do you develop a product that stands out? How do you keep users coming back? There could be many answers to that question, but one [...]
The number of apps released for free, supported by an alternative monetization strategy is growing. Freemium __is here to stay. This business model has proven profitable. Why? People don’t like to pay for apps Mobile users spend more on upgrading freemium apps than on apps they can’t get for free. Listen smarter. The [...]
A couple of weeks ago I’ve talked about how to get your readers in love with your publishing app. The core idea was simple. Create an emotional stake for your mobile users, make the app as simple and fast to use as possible and give your readers and mobile users the possibility [...]
