There’s a lot of change going on in the media industry. If there’s a platform war, everything indicates mobile will win.
Mobility is stronger than ever and we’re getting constant evidence that more mobile devices equal more and more apps. It seems that if you do not consider app development, someone else’s competitive business will.
Smartphone sales beat feature phones sales
Smartphone sales exceeded feature phone sales for the first time in the April-to-June period, according to research firm Gartner. Where the highest smartphone growth rates came from? The answer is Asia, Latin America and Eastern Europe – with growth rates of 74.1 percent, 55.7 percent and 31.6 percent respectively.
Anshul Gupta, principal research analyst at Gartner, stated this year in August: smartphones accounted for 51.8 percent of mobile phone sales in the second quarter of 2013, resulting in smartphone sales surpassing feature phone sales for the first time. Goodbye, dumbphones, it has been a pleasure, but your role in today’s media has come to an end.
For more detailed information, you can see Gartner’s press release on the report here.
Mobile media consumption on the rise
And there’s more on the increasing growth of the mobile industry and device adoption trends. Mobile media consumption equals and, according to estimations – will soon top computer media consumption.
The latest eMarketer report estimates that time spent on mobile devices will surpass time spent on desktop computers and laptops – US adults will spend 43.6% of their overall media time with digital this year, including 19.4% on mobile, compared with 19.2% on laptops and PCs. Time spent with mobile devices has nearly tripled since 2011.
According to a new report by BrightEdge 1 out of 3 digital media minutes is consumed via mobile devices in US. A year from now there will probably be 2 out of 3.
Also, industry’s top players expect that tablets alone should pass PC sales in 2 yeas.
And yeah, we haven’t finished, there’s more. Some facts via Life Street Media: figures from an HIS report that, globally, mobile ad revenue has increased 83%, from $5.3 billion in 2011 to $8.9 billion in 2012, TechCrunch attributing much of this growth to the booming smartphone market. It’s a reasonable assumption, as all media reports stress the fact that more and more digital device owners turn their eyes to mobile.
App development business opportunities
Are you taking advantage of this growing tech trend or are you still waiting, unconvinced of its potential rewards and long-term investment? Does your business have a mobile app strategy?
How about testing it for free here?
