BIA/Kelsey’s latest forecast reveals staggering new predictions for the years to come: the entirety of U.S. mobile ad spending is bound to grow from $11.4 billion this year up to $30.3 billion in 2018. Out of this total, locally targeted mobile ads will represent 52%, which is quite impressive.
So what generated this massive expansion of locally targeted ads? And, most importantly, how will it affect the future of mobile advertising and mobile development itself?
According to adtheorent.com analysts, the whole concept of localized share of mobile ad revenues stems from national advertisers adopting local advertising techniques and tactics, amongst which are geofencing, click to map and click-to-call. The final purpose is directing mobile advertising toward higher performance, real conversions and a shorter purchase funnel. By targeting right, all of the above mentioned become much more tangible.
Here is how BIA/Kelsey predict the situation will evolve until 2018, with reference to the splurging rise of locally targeted ads:
Photo Source: adtheroent.com
And the breakdown in figures, according to the same forecast:
Locally targeted ads focus on the synergy between typical mobile user intent and powerful advertising strategies and, for what it shows so far, it is bound to make history in the following years. What’s your take on this? Feel free to express your opinion with a comment below.
