A marketing strategy set in the now A marketing strategy that is developed according to current customer trends and facts in the present moment makes up real-time marketing (RTM). Real-time marketing goes beyond single channels marketing. The whole concept behind it is personalization of content across channels to connect customers with [...]
The Germany – Argentina match at the World Cup finals in 2014 kept people everywhere in the world glued to their seats. The match was relevant to a lot of people not just because Germany won but because of two other reasons too. First, TV viewership in the U.S reached a [...]
From social networking to social TV, a lot of what constitutes media consumption, entertainment consumption, goods consumption today has become digital and social. The digital landscape significantly transformed the way users buy goods or consume information. Due to the emergence of consumer technologies, users are no longer [...]
Second screen is not just an additional screen to television. In the past couple of years, radio-techs and broadcasters have started to grasp on the potential of second screen also for the radio. We have seen a number of second screen apps designed for radio consumption, but the market is [...]
Convincing customers is tricky business. Getting their attention is hard enough too. But to keep them on their toes, engaged and interested in such a fluctuating market? Is that really possible? If you take a look at some of the greatest app marketing campaigns of our time, you’ll see that it [...]
The wave of mobile health (mHealth) has definitely been ridden by many in the past years. At least in terms of developers designing and building mobile-health applications. The numbers speak for themselves: 40.000 health and medicine related applications in App store alone. 43.689 (in July 2013), to be more exact, according [...]
The European market may be mildly interested in second screen media, but the American public is surely hooked, which means that soon enough everyone will be (yes, including Europe). Statistics show that 84% of American users of handheld devices are enjoying all sorts of second screen apps while watching TV. [...]
The global pool of second screen apps comprises so many “means of play” for grown ups, that lately its focus began shifting towards children. While we enjoy getting away with an interactive game or a juicy second screen app that covers our favourite TV show that we can kill commercial [...]
Ask yourself this: Is your marketing strategy fully responsive? Is it easy for users to connect with your brand/product/service from their devices? Having to choose for your enterprise mobile strategy between responsive web design and mobile apps must surely make things a whole of a lot more difficult. What’s [...]
Just recently, Google announced that their search algorithm is going to include, as of April 21, 2015, even more mobile-friendly factors. Google has already started to use even more information from app content as a factor in ranking as of February 26, 2015. We put an emphasis on “even more” because [...]
