Now that multi-screening and social TV have fully taken what’s rightfully theirs in what concerns media coverage and user attention span, an aplenty of strategies have been brought to light, in the attention of service providers, teaching them how to personalise their broadcasting system in order to reach out to a wider audience and keep the users engaged.
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One way television industry has been changed (for the better) for some, while for others it still needs to be, is directly related to the users’ craving for smart, better targeted content. Millennials desire content that is easily manageable from one device to the next, and this is one way social TV is shaping up modern television guidelines. If there are gaps and syncopes in the content transferring process, the user will very likely lose interest and simply switch channels, if not start a game on his smartphone.
In order to prevent this from happening, television operators need to use a flexible digital rights management approach to underpin their services, so as to provide an integrated experience. One major obstacle for multi-screen consumers is the requirement to sign in with their subscriber details in order to prove they are paying video subscribers. This authentication process is cumbersome and, oftentimes, users quit halfway through.
Customising the user’s experience is another proven tactic that gets high engagement rates. Through social network integration, constant optimisation and maintenance, targeted push information, quality customer care services and real-time performance, users are much more likely to feel overall satisfied with their experience and become genuinely boarded.
Another great way to keep users content and engaged is to provide them with optimisation tools they can manage by themselves to personalise their experience just the way they want it. It’s part of a user-provider collaboration technique that helps a great deal in building customer confidence and giving him a sense of empowerment which he’ll make the most of. From simple tips and tricks to various customisable display features, everything that is within range and can help benefit the user is also beneficial for the service provider.
