All second screen apps come with their own set of functionalities. At the same time, there are mobile applications that may combine a certain set of functionalities but differ by other types of function. A report by Technologia conducted for Ofcom (the communications regulator in the UK) has [...]

It’s not unusual for viewers to want to multiscreen while watching favorite TV series. It is actually very likely and it works both ways. For Digitalsmiths’ Q1 2015 Video Trends Report, 14.8% of those surveyed responded that they post on social media about what they watch on television. Even more [...]

Along with positioning forward the idea that more and more television viewers use second screen technology whilst watching TV, there has also been another rather concerning idea making its way into the advertising landscape. That users are distracted away from the TV by their second screen device and that, subsequently, [...]

Have you ever thought of second screen as a tool that measures the effectiveness of television advertising? When viewers watch TV and there is suddenly a commercial that draws their attention, they may want to check that product/service/event etc. in real time. Second screen technology can identify specific [...]

Gaming experiences, much like television watching experiences, can become so much more with second screen. Gaming entertainment can be enriched by using additional handheld devices that act as a secondary screen app. Rather than distracting the player from the experience, second screen apps complement it by providing additional [...]

Peer-created content (comments, reviews, ratings, tweets etc.) often sparks and generates discussions over products, brands, events and the like. User-generated content that comes from trusted peers or customers often encourage or discourage interest over a product or brand, making it a very important and relevant form of advertising [...]

There is an international effort to bring internet technologies to second screen, whichever the device may be. The internet has come to play such an important role in people’s lives everywhere that it is important that online experiences be in correlation with audience demands. Currently, several organizations work on a [...]

Second screen changes how people interact with content on TV, but second screen also changes how people interact with other people. That want, when there’s something big happening on TV, to share it with people on social networks, is a behavior pattern that proliferated along with the growth of mobile [...]

Second screen has only just begun to exhibit its tremendous potential. The extent at which it facilitates viewers’ transition to an active engagement with (not only) television is nowadays further indicated by the use of second screen technology as electronic and interactive program guides (EPGs/IPGs). The term “IPG” is sometimes used [...]

There is future for television. That future is interconnected with second screen use and the drive for a more active, and more personal viewing experience. According to TNS, 41% of internet users worldwide will also be involved in other activities while watching TV: 7% will be shopping. 11% will be engaged in [...]