Let’s start with the facts. Most of our media time today is spent in front of a screen. Actually, we spend more and more of our media time in front of not just one, but multiple screens. It is what it is.
The majority of tablet and smartphones owners use second screen devices while simultaneously watching TV programs. What’s next?
As digital multitasking while watching TV is an increasingly growing phenomenon, now it’s the best time for content distributors to seize the opportunity and develop second screen applications.
By connecting television to the web & mobile, marketers can reach and engage audiences to a greater degree. It’s all about making a purposeful choice to play big. There’s no doubt about it.
How second screen apps empower television
These TV related applications are specifically designed to focus on interaction with content displayed on the first screen. Why are companion apps so important to TV channels?
First of all, because it’s the best way to (re)capture the audience on the second screen instead of letting it go to other mobile applications. As for audience members, they find in second screen apps exclusive creative content and conversation joy. It enhances their watching TV experience.
Passive and rather dull TV watching is history. Long live the social television network. That’s because consumers today are active, highly connected and interactive members of society.
Added value for both TV channels and final users
The advantages of developing second screen apps? As television today transcends devices and channels, content distributors have the opportunity to create a social TV network.
Why is it interesting for end users? Keeping the audience engaged is crucial. Let’s see what makes people more likely to engage in a second screen application.
The rise of cross-screen marketing
Why carrying out an integrated campaign across many screens works wonders?
Consumers watch TV while using a tablet or a smartphone. That’s why the opportunity for cross-screen marketing today it’s an increasing phenomenon. It’s all about successfully addressing the media behavior of the audience.
As long as audiences practice digital multitasking, second screen apps will keep growing in popularity. Television channels will adapt to the trend and continue developing companion applications.
In order to capture viewers in front of the second screen and dominate the market these apps must offer premium content and unique interactive features.
It’s the reason why TV channels all over the world embrace a cross media strategy powered by high quality second screen apps.
Follow in their footsteps. Try making history.
