mobile video player
If a business wants to deliver outstanding brand video content on mobile, a native video player for iOS and Android it’s the right choice. Let’s see why as we discuss the current state of mobile video ads and which are the options in terms of mobile video players your developers can rely on.
The state of video mobile advertising
Mobile video viewing has greatly affected the overall scene of video consumption, especially in 2013. We think it’s safe to say mobile video will soon become a mass consumer phenomenon, being the object of increased growth during the next couple of years. We’re talking about a vibrant marketplace and clearly an important part when it comes to the future of content.
And the most interesting fact is probably the following – and though you’ve maybe heard about it, a reminder could be useful. According to a recent Adobe study, video increases social engagement. Users are more likely to comment and share video content than non-video content.
During 2012-2013 video content on mobile devices gained impressive ground. There’s no doubt, overall video consumption on tablets and smartphones is constantly growing. Mobile video consumption will become mainstream sooner then we might imagine.
That being said, it’s important to target consumers where and when they are more likely to watch, listen and engage with your message. Delivered at the right time and to the right target, mobile video advertising can be the catalyst for proper user engagement, easily transforming into viral media.
The advantages of using a native iOS and Android video player
Now that we talked about the importance of video content on mobile devices, let’s see how we incorporate video into mobile applications. Many developers rely on HTML5-based media players – easy to develop and quick to configure but lacking vital and more in-depth usability.
But there’s a better option available and if you need a high quality product it’s important to consider it. We’re talking about switching to a native video player approach. It’s the smart move delivering improved performance that many media company executives with video-based products were waiting for.
So, if you’re thinking into developing premium video content, a HTML5 video player is not the answer. Yes, it can help you to reach everyone in your target with a single set of code, but it has many other disadvantages. A HTML5 video player differs in implementation details and support of various functionalities, which makes it a poor performance alternative to native on mobile.
mobile media player
A native video player is the ideal environment to deliver relevant and actionable messaging with moving image, sound and emotion, smoothly bringing cinematic persuasion to the small screen.
If your business needs to deliver a great video mobile experience, a native iOS and Android video player solution is the best bet you can make. And because we are absolutely convinced this is the best option, we’ve recently developed such a solution.
The Appscend Media Player
So, do you want to show mobile video content in high quality across iOS and Android devices? Here’s some insight into what our mobile player SDK can do.
This native iOS and Android video player is Interactive Advertising Bureau (IAB) certified and VAST, VMAP and MRAID compliant. It’s integrated with out-of-the box leading ad servers via market standard technologies.
The Appscend Media Player is optimized for all mobile devices – both tablets and smartphones. In order to offer the best video add support on the market, it’s a mobile player SDK built natively, from the ground up, for each mobile platform.
It’s a product easy to integrate into existing apps and projects and instantly configurable via JSON. It’s also a mobile media player configurable for in-depth video analytics tracking.
You can learn more about the Appscend Media Player right **[here.**](http://appscend.com/mediaplayer/)
And if you want to gain some must-know strategy tips & expert advice on how to advertise & monetize brand content via mobile applications, you can immediately find us here. **
