Why are apps the best way to keep customers interested

Gone are the times when successful business owners still wondered whether it is worth it to offer clients an app when you already have a mobile webpage. These are now the people who could tell the world that having an app is like letting the client live in your restaurant, grocery store, clothes department or travel agency.

It means giving him a key, building him a special table, groceries basket or a fitting room and putting everything in reach. It is a way in which one particular client can access your information in his own way and feel appreciated.

Why are apps so great in creating a special relationship with the customer?

• They imply a form of commitment. Unlike a webpage which can be accessed over the Internet by anyone interested, the app needs to be downloaded by the client showing an interest in having a different relationship with your company in particular.
• They allow some type of personalization. Offering the client the possibility to customize some aspects of the app is like welcoming him/her into your online store or office through their own special door, made out just for them. It will be suited to their needs and likes and they will appreciate the fact that they will identify themselves with the relationship with your business.
• They are interactive. The main reason for a business owner to choose to create an app rather than a simple webpage is to offer the user the chance to interact, browse, access and buy or download anytime.
• Accessibility. No Internet connection is needed for clients to browse through your catalog and buy.
• Access to client information. Apps require some settings done at first and then proceed to the selection of information from a data base according to client specifications, for example. One great thing about them is that they will not need to change the settings unless their interests change, making the app a useful instrument for the user.

Creating an app instead of a mobile website gives clients an incentive to use your business because they have already formed a connection with it. As vast as the advertising industry has become with the development of mobile marketing, keeping people in touch even when they are on the go, it is important to understand that people will still look for favorites among the companies on the market.

And the companies which will win the trust of clients will be those making themselves more visible and flexible, not to mention accessible at the tap of a finger.