“Innovation distinguishes between a leader and a follower.” -Steve Jobs
Twitter, Get Glue, Facebook, Zeebox. What do all these have in common? They are all currently being touted as the greatest and most inclusive offerings in the second screen mobile environment.
It seemed to us that companies have been taking the safe route, sticking with ideas that remain within the bounds of a crowded industry. We are at a point where even though 84% of the TV audience is using a second screen while viewing, they do not know what they want for it any more than they knew they wanted Facebook before its inception.
This prompted us to ask some questions: “Is there more we can offer to TV audiences who are so addicted to their devices?” “How can we help foster innovation in an industry which has been stagnant for so long?” “What are networks and broadcasters overlooking for viewer engagement”
Most importantly perhaps: “Where will their ROI come from?”
We want to help break the trend of immobility in the second screen app marketplace and motivate the industry to innovate. To do this our team has put together a plan to encourage innovative thinking. We will be providing a series of webinars and blog posts that we hope will blow away the cobwebs of overused, tired ideas while stimulating innovation in the second screen app industry.
So, please join us as we rethink and the role of the second screen industry for viewers and for companies by joining us for our next webinar: [
“Innovation distinguishes between a leader and a follower.” -Steve Jobs
Twitter, Get Glue, Facebook, Zeebox. What do all these have in common? They are all currently being touted as the greatest and most inclusive offerings in the second screen mobile environment.
It seemed to us that companies have been taking the safe route, sticking with ideas that remain within the bounds of a crowded industry. We are at a point where even though 84% of the TV audience is using a second screen while viewing, they do not know what they want for it any more than they knew they wanted Facebook before its inception.
This prompted us to ask some questions: “Is there more we can offer to TV audiences who are so addicted to their devices?” “How can we help foster innovation in an industry which has been stagnant for so long?” “What are networks and broadcasters overlooking for viewer engagement”
Most importantly perhaps: “Where will their ROI come from?”
We want to help break the trend of immobility in the second screen app marketplace and motivate the industry to innovate. To do this our team has put together a plan to encourage innovative thinking. We will be providing a series of webinars and blog posts that we hope will blow away the cobwebs of overused, tired ideas while stimulating innovation in the second screen app industry.
So, please join us as we rethink and the role of the second screen industry for viewers and for companies by joining us for our next webinar:](https://appscend.clickwebinar.com/SecondScreenROI/register) by clicking this link: https://appscend.clickwebinar.com/SecondScreenROI/register
If you missed the first webinar, 5 Things the Second Screen Mobile Industry is Getting Wrong, you can view it here: http://www.youtube.com/watch?v=5LH_gtm0Bvs&feature=c4-overview&list=UUD4m_ynCrliQlIYGxKPdzpQ
Have a question about second screen apps? Send an E-mail to keary@appscend.com and we will do our best to answer it!
Image courtesy of David Castillo Dominici / FreeDigitalPhotos.net
