Mobile app developers should constantly aim to understand digital user behavior – preferences and patterns – in order to act accordingly and pursue the success all their hard work deserves.
Users uninstall mobile apps as regularly as they install them. Every app developer should wonder why as we’re talking about a key mobile market issue, decisive for app development success.
We have some answers, and although our list is not exhaustive – we believe it does offer at least general understanding for those tech savvy interested in the subject.
However, keep in mind the issue is not quite simple; there’s no concrete and sure way to prevent users from uninstalling an app. All that’s in your power is developing an exceptional product and avoid making these below common mistakes. Our team specializes in helping you accomplish just that; and for the moment, the first step you can take is to get in touch here.
4 major reasons users uninstall mobile apps
Apps are not only costly to develop, but to maintain too, with fixing all sorts of problems and adding new content. Keeping users satisfied for the specific amount of time you have in mind is the biggest challenge.
Here are the top reasons we’ve come up with on why mobile users uninstall apps. Eyes wide open, here’s what to avoid while developing and advertising a mobile app with staying power.
Mobile app is collecting personal data without user consent
Mobile users are increasingly not only aware, but really concerned about privacy issues. People simply uninstall an app over worries that they have to share private information like contact, photos, or location. Don’t let customers get the feeling that your app is asking for more sensitive data than it needs in order to function properly.
Mobile app crashes of freezes
Users appreciate mobile apps that run smoothly, so those with technical flaws are just not worth using. People do not like wasting time, so they’ll move on towards a more compelling digital product to satisfy their need.
It’s probably the number one reason people abandon a mobile app so making bug-fix top priority sounds like a pretty good idea.
Mobile app is not user intuitive
Lack of usability, here’s your competitor’s favorite sin. Nothing will save from disappearance an app that’s difficult to use. Users grow rapidly frustrated with unintuitive design and poor features.
Remember, mobile users will not hesitate to uninstall your app if it doesn’t run as smoothly as they expect, so make sure your product offers a great experience and delivers what it’s supposed to, without any faults.
Mobile app is sending unnecessary update notifications
Users get particularly frustrated with an app continually and pointlessly pushing notifications for updating. All this digital noise will only annoy people so make sure you focus on proper, well timed updates that serve good purposes for users. There’s no point in updating the app if you do not add any value.
Finally, let’s be understood: users do uninstall apps very quickly if any of these issues becomes even a little bit irritating. Considering this app ecosystem is a very competitive market, if you’re not interested in understanding this uninstall-app game, somebody else will – also gaining users in the process.
As a mobile user, why do you uninstall apps? As an app developer, do you have any other reasons in mind?
So, if you have observations just let us know in the comments section.
