Considering that there are 6.8 billion mobile users in the world, with the numbers consistently on the rise; the demand for mobile applications is also increasing.
But industry experts are wary that this should not compromise the quality of mobile apps in the long run. This calls for quality-driven Mobile apps development Services, whose primary endeavour will be to ensure that the mobile app that is developed is useful, easy to use, and above all desirable.
Well, Useful, Easy to Use, and Desirable are the main attributes of a good mobile application where the usefulness of an application can be adjudged if it can solve a problem, accomplish a task or make your life easier.
At the same time, it should be desirable in the context that the user experience should prompt positive feelings and emotions.
However, like every prelude to a successful venture, it is also important to adhere to some planning before opting for mobile application development. Here are a few important things that need to be considered prior to development of mobile apps.
WHAT TO REMEMBER WHEN PLANNING FOR MOBILE APPS
Target Market: Knowing your target market is the first step to the mobile application development process and should be analysed even before you start any planning on programing or what platforms the application will be developed.
You need to know if your app will cater to the tiny preschoolers, teenagers, parents or professionals and plan your app accordingly.
Platform: Knowing the platform for which your mobile app is to be developed is important as that will show the way as to what programming should be adapted for that certain device. Concentrate on building a mobile application with a universal appeal, so as to cater to a larger market.
User experience: UX holds the key to the success of your mobile application. No matter how good your app is, if it fails in the aspect of usability i.e. proves the lack of user friendliness, then no one is going to use it in spite of it having brilliant graphics or features.
Just put yourself in your user’s shoes and ask, “Am I comfortable using this app? Is it easy to navigate? Does it require much scrolling or tapping?” Well, if your answer to any of these is “No” then you really need to backtrack a little and see what could be improved.
Security: Security should be at the helm of your priority list when planning for mobile app development. Being a high risk sector, it is inevitable that definite steps should be taken to ensure that your mobile app is capable to handle unfortunate data breaches and hacker attacks.
Pricing: Mobile app development does not end with the development process, in fact in actual terms it begins right then.
Offering applications at a competitive price is the next most important step to be planned and its importance cannot be underestimated. While it is seen that generally small or less popular applications are made available for free, they also work towards creating brand awareness. However, there is no fixed rule; do some market research before pricing your mobile app to figure out your ROI approach.
And last but not the least, the success mantra of mobile apps development services lies in understanding what works best for your target audience. Learn, analyse and study successful apps as to what works best amongst users and get inspiration to create your own mobile app.
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What’s your take on the challenges and pitfalls when developing mobile apps? What gives an app life and makes users love it?
(Note: This is a guest-post from Hilary Miller, digital marketing manager associated with VitebMobileApps.)
