With summer just around the corner, Saturday night parties, walks in the park, bookstore coffee shops and late night sessions of watching Doctor Who, there’s also that arcane habit people have been having for the last few thousand years.
People love to shop in biblical amounts.
And summer’s the golden age of shopping.
From postcards, concert tickets, t-shirts, Easter bunny chocolates, a pair of running shoes or a ninja game on Wii for someone’s granny, people just love to shop.
Let’s get the short story of mobile shopping in the ring.
Of the $24.66 billion in mobile sales in 2012, Emarketer benchmarks sales from mobile smart devices will reach $38.40 billion in 2013,
And if we take a look at the latest jive from Flurry, people spend 132% more time on apps since last year.
We’re also seeing continuous adoption of smart devices by the pound, and by the end of the year we’ll have somewhere around to 1,82 bn smartphone users and 200 m tablet users.
So taking all these into consideration it shouldn’t come as a shock that people now do their shopping increasingly from mobile, around to 20% of all digital commerce coming from mobile devices. (IBM study)
So where do we fit in this puzzle?
You have a business and you’re realizing that you have a certain number of challenges if you want to add new revenues channels to what you’re offering.
Mobile is one of them.
Fortunately, we’ve got your back because we’ve been tackling the same challenges and successfully found the formula to get your business on the mobile stage.
How?
Simple.
We’ve built a great mobile commerce solution tailored to your individual needs and you can leverage it to drive customers to your business, with just one tap on the screen.
And we did it by looking at what mountains we needed to climb in the mobile commerce world.
So what does our mobile commerce solution do exactly?
Pretty much anything you need.
Well, it can’t make coffee, bake cookies (yet) or do taxes, however we built our Mcommerce solution based on a simple concept, a rule of three plus one.
Easy to configure, easy to scale, it’s fast and most of all…
It’s made for you
Here’s what we did.
1. We’ve tailored the app to what you need and what your customers want
In a mobile market that evolves, shifts, changes, diversifies like there’s no tomorrow, we made sure we could create an app that can be constantly improved based on that the market demands.
To this end, we integrated granular control over any aspect of how the app looks and behaves, from simple views to more complex functionalities.
All this done with one core idea in mind.
A clean and elegantly designed interface, that offers the app’s user a natural flow, from seeing products, to locating a store or making a purchase.
Among its many capabilities, our Mcommerce solution has the nice feature that the user experience can be completely personalized, which is the diamond trait when it comes to retail.
Having granular control in mind, whatever you’d want to add to the app, such as a promotions section or the season’s offers, the sky’s the limit, you can add and modify to your heart’s desire.
No painting within the lines, no constraints.
2. Mobile is growing and it’s taking mobile commerce up with it
In other words, when you have a lot of users accessing your app, especially through offers and discounts, you’ll need stability to make sure it doesn’t lag or dies on you.
To achieve this, from the very beginning we’ve built an infrastructure that can be scalable for as many users and customers, without sacrificing performance and speed.
The key benefit here is that you don’t have to worry about your server writing a bucket list any time soon before dying in your arms when you reach a lot of customers and users.
3. We went native and creative
When you’re talking about mobile commerce or retail, you’re looking at price checks, taking photos, locating stores in real time, scanning products, taking pictures with your brand new life-sized Iron man suit and sharing it on Facebook, etc.
So we went for a native app, for among many other things, mobile app users generally have a critical point of patience of 30 seconds.
If the app doesn’t load in less than 30 sec (even that’s pushing it) he goes on in search for another app.
Barring poor wi-fi signals or devices, our commerce app has faced a lot of testing and trials by fire to make sure it functions and loads with immediacy in mind.
Native apps have the bonus of performance and native functionalities, such as camera, gps, accelerometer, which are crucial to offering the best user experience when shopping for a product.
Another cool feature we’ve added is integrated QR code scanning for price comparisons, QR code hunts, promotions and everything you can think of, to increase brand visibility and even gamifying the app to make shopping an adventure.
4. Shopping is fueled by social media
Friends, family, lovers, they all play a part when we want to buy something.
Turns out, that the biggest social network, with over 1 billion users, half of which log in from mobile devices, plays the biggest role when people shop.
Taking this opportunity in mind, we’ve integrated a quick to use share button, for products, services, wishlists and everything you’d need for users to get feedback on their decisions and share with friends.
5. We made our commerce solution market friendly
Seeing as the mobile market is filled with so many players, movers, startups, disruptors and everything you can think of to make it look like Game of Thrones, flexibility is paramount to keep up the pace and reap the benefits of change.
And flexible is what we went for when we’ve built our solution.
From updating content or changing how the app looks and behaves, our performance oriented structure allows for quick modifications to leverage any opportunities the mobile market presents.
In one idea, we’ve turned the challenges of mobile commerce and the mobile market into advantages so you can stay ahead in the race.
6. Rich functionalities in an elegant interface
From advanced product search, locating your stores, news and events, smart push notifications to increase visibility and send offers to your users, product catalog, quick and secure browsing and buying a product in a flash, we’ve did it all and more by keeping the best definition of elegance in mind.
Simplicity.
Like the lyrics of the song, where do we go from here and what do we see?
A lot of heavy shopping for starters, to 1 in 3 mobile users doing their buying from their mobile devices by the end of the year.
But the good news is that we’re ready for that.
From adding value to your business, getting a mobile presence and strengthening your brand image and customer loyalty, a commerce solution is something that should be taken into account when reviewing your business strategy.
With a lot of choices on the market, we’re happy at the end of the day to say we’ve tackled the challenges of getting a mobile commerce solution on the stage and having your back throughout its lifecycle and benefits.
If you want to present a template of our solution to your boss, friends, company or just check it out, click here (for iOS) or here for Android and download our Catalyst app and look in the Explore section.
Stay tuned, share a like and our newsletter is brewing coffee for you as we speak.
Related : Appscend’s Mcommerce solution – One tap shopping in the blink of an eye
What Retailers Want From Their Mobile Apps
The mobile war is over and the app has won: 80% of time is spent in apps
What’s your take on what a good mobile commerce and retail app should have and how can it make shopping a better experience?
