The question mark of the day is : Why should insurance industries implement mobile apps in their business?
As more and more people are migrating to mobile, well, in truth, the number of people owning a smartphone or a tablet and other new beautiful inventions has skyrocketed over the last few years, every economic aspect is faced with a new perspective in approaching customers . In the context of software progress, hundreds of millions of mobile owners and social media, insurance companies and their respective ecosystems cannot afford to be kept out of the digital loop.
From traditional and time-consuming approaches towards a new era of ,,touch and solve” , let’s outline the main benefits that insurance industries have to gain from adopting mobile applications and how your insurance app should look like:
When you take the pulse of the current mobile and mobile app needs and demand, you come to a crucial realization. In 2012, on all continents, more than half of the adult population owns a smartphone or more, including tablets and other mobile devices.
2012 has shown a strong organic connection between the adoption and necessity of mobile devices and applications. They aren’t just optional gadgets for people but a natural part of their lives and identity. And within that thought lies the fact that mobile apps enrich and enhance the user and customer experience.
In an unsure world filled with doubts and uncertainties, insurance companies not only stand to gain profit sources, prestige, visibility, customer loyalty and retention, but they provide their customers the key of trust at just a click away. Mobile apps for digital insurance aren’t just a critical asset that engenders reliance and fulfilling customers needs but most of all they offer comfort and assurance in improving the quality of life.
And the question of the future : To what extent will insurance companies adopt mobile applications in 2013?
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