Building an app is never enough, even worse, nowadays not even spending thousands of dollars in advertising does not seem to make any difference any more. Although reaching a critical user mass is not that difficult, keeping them engaged into your app is a real day to day challenge.
key metrics for mobile apps
To make things easier for you we narrowed down the list to the most important 5 metrics to track from the moment your app enters the application store:
Daily Downloads: It does sound like common sense but most developers don’t usually go that deep and miss out on tracking important additional metrics such as: geographic distribution of the downloads as well as the ratio between the number of new downloads and the number of updates of a previous app version ( if there is a new version waiting around the corner) .
Push Notifications subscribers: After the initial heat wears off you’ll find yourself in a situation where you will see up to 80% of your initial users go to waste and never open your app again. That’s when Push Notifications will become your app’s best friend. Subscription rate generally goes about 35 – 40% so aim for that. You can always improve that rate by slipping in sweepstakes for the late adopters who choose to switch on the app’s notification system.
Platform distribution: For businesses choosing cross platform deployment, tracking and comparing performance on different platforms: e.g: [Building an app is never enough, even worse, nowadays not even spending thousands of dollars in advertising does not seem to make any difference any more. Although reaching a critical user mass is not that difficult, keeping them engaged into your app is a real day to day challenge.
key metrics for mobile apps
To make things easier for you we narrowed down the list to the most important 5 metrics to track from the moment your app enters the application store:
Daily Downloads: It does sound like common sense but most developers don’t usually go that deep and miss out on tracking important additional metrics such as: geographic distribution of the downloads as well as the ratio between the number of new downloads and the number of updates of a previous app version ( if there is a new version waiting around the corner) .
Push Notifications subscribers: After the initial heat wears off you’ll find yourself in a situation where you will see up to 80% of your initial users go to waste and never open your app again. That’s when Push Notifications will become your app’s best friend. Subscription rate generally goes about 35 – 40% so aim for that. You can always improve that rate by slipping in sweepstakes for the late adopters who choose to switch on the app’s notification system.
Platform distribution: For businesses choosing cross platform deployment, tracking and comparing performance on different platforms: e.g:](http://appscend.com/blog/ios-and-android-market-share-trends-in-u-s-july-2012/) is really important in order to lay out the next steps. Furthermore it’s quite important to track what devices are predominantly used within one operating system. Since Android is found on a wide range of devices from low end hardware to high end hardware, understanding your usage distribution will allow your organization to focus on things that matter the most: user experience vs. low resource consumption.
Contextual metrics: Based on your industry vertical, the mobile app should have at least one or two specific goals that need to be accomplished in order to achieve business results. It is imperative to define and track these goals within your application
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