**We’re all connected
**
The Internet was just the first step. Information is now free, open and accessible, and this fact has dramatically changed the way we live our lives on a day to day basis. In the last decade we’ve witnessed the Internet become a commodity for millions of people around the world; from searching, doing business, buying and deciding on what to buy, connecting to friends and family, to keeping entertained or simply browsing around, the Internet opens up a whole new dimension of interactivity that every industry in the world learned to embrace and to leverage.
Mobile communications are revolutionising our lives
The increasing speed and accessiblity of cellular data plans and the advances in technology and miniaturization signaled the ongoning shift between the big screen and the little screen. Smart mobile devices connected to the Internet are also becoming a commodity around the world, and for good reason. Being “on the grid” 24/7 means that you’re always informed, always accessible and anything you need is just a few taps away.
We’ve already seen the rise of mobile search and mobi-sites. As usage began to grow, companies slowly began to embrace this new personal, always-on channel for information. But this channel grew into something more meaningful for people: smartphones became portable, universal utility devices in sync with the user’s habits and personality. A smartphone is a portable media hub, a game center, a book and magazine reader, a news source, a photo and video camera.
And best of all, all of this functionalities are enhanced by a social layer of connectivity that allows anyone to share and express their work and individuality with their friends and the rest of the world.
There’s an app for that
Browsers are built and meant to display structured information. Mobile applications move beyond what any traditional web page or web service can deliver. Deeply integrated with all the mobile device’s functionality, applications are empowered to create a new level of interactivity and a new flow of user experiences, and this has again revolutionised the paradigm of information interfacing.
Applications drive user engagement. They let anyone snap a picture with the camera and then share it with the world, on their favourite social network. Or enhance the photo and submit it to their artistic community. Or just overlay some clothes over their photo and create their own virtual dressing room. Geo-aware applications help users drive their way to their destination, find new and interesting places they never would have discovered and play check-in games with thousands of other people around the world. The possibilities are endless as the shift from “big screen” to “little screen” actually translated into the shift from the reach-out, navigational flow of access to the personal, aware, connected experience, delivered to your mobile device.
We create experiences
Appscend’s goal is to empower anyone create custom mobile experiences, easy and fast.
Distribution of information is easy with Appscend. You can easily integrate you application with content you already distribute through any channel, and you can just as easily create new content, tailored for your mobile app. And we’re not just talking about text; Appscend empowers you to create a multimedia experience with simple, one-click, photo, video or audio showcases adapted to your specific needs. Keeping your users informed has never been easier.
We drive interactive experiences. You location-aware app is easily integrated with maps and augmented reality, making it easy to deliver fun and innovative ways to engage your users.
Monetization is made easy for you, as you are free to find the way that best suites you to turn your application into profit. Paid apps, display ads from your provider of choice or In App Purchases are a couple of clicks away, and we’ve worked on simplifying this process for you so that you can be free to focus on what should be your main area of interest: creating a unique, engaging application for your users.
And to top it all of, we’ve added the social layer into every Appscend app. We give you the tools to create interactivity and to reward engagement.
Appscend’s vision is to empower people and companies to create mobile, interactive experiences that drive engagement in a simple and fast manner. Mobile is our mission, belief and passion and we aim to be a part of bringing it to its next level.
