Is the consumer king now? Yes, he is. Is the consumer the one who dictates the direction of the advertising industry? Yes, he is. Is the consumer the one to force the industry to make the switch from traditional to online video marketing? Aparently not yet! It [...]
People are very attracted to everything new; so attracted that they even tend to leave behind their former point of focus in favor of the shiny new thing out there. We traded in carts for cars, radios for TVs, phones for smartphones, mail for email. And now we are ready [...]
If asked “what is their favorite pass time activity?” most people answer that surfing the Internet is the one. And they do not even have to wait to come home from work to do this. Unlike the days when all we could do once we got off work was to [...]
It is always easier to understand a phenomenon by going back to its roots and seeing what exactly brought it on, what led to its creation, to its shaping and how did it spread. When it comes to online video advertising, the trend had a very natural and [...]
It is no news to anyone anymore: smartphones and tablets have considerably changed our lives and the way we do a lot of things! The list of activities changed after we made room for these gadgets into our lives is overwhelming and it was only a matter of [...]
Although the second screen apps are used by TV viewers, it’s the companies that benefit the most from the concept. People may get to skip their TV scheduled ads with the help of apps, but with the same specially conceived programs, marketers have endless access to viewers via the same [...]
Although there is great commotion around the idea of second screen apps, people still need reasons to use them. Simply putting them out there and saying that everybody is using them is not going to be enough. Here are some features that can help open the path of consumers in [...]
Everything that we have ever invented or discovered was preceded by a need. So what is the need that has brought on the development of second screen apps? What was the course of evolution that has lead us down the path to this particular type of entertainment and what is [...]
What invention will mark the course of Generation Z? Our great grandparents had radio, our parents had TV and we have the Internet. These devices have marked the course of their lives and of our lives and have created big generation gaps. As these devices evolved, the generation gap deepened. [...]
What started off like the new trend in TV sets, the smart TV has opened the way for a completely new and exciting concept: Social TV. While smart TVs take after smartphones (devices used with one purpose which then became a completely dependable accessory), social TV takes after social networks [...]
