The whole second screen apps frenzy is still spreading and more and more people are becoming enticed by the idea of being able to connect to the TV content with the help of other digital devices such as the smartphone and the tablet. This is especially the case since the [...]

It has already been proven, despite popular belief, that the format of online video advertising with the biggest completion rates and consumer engagement is the mid-roll. Yes, you heard right! That very format which is the most intrusive of all. It is the one most websites do not [...]

There has been a lot of confusion in the media about the second screen platform and social TV. Although the two overlap, we are not talking about one and the same concept as some have stated without properly understanding how these apps work and what social TV actually is and [...]

To anyone reading into online video advertising, the mid-roll ads are an interesting surprise as they are actually the format with the highest completion rate. When taking up the issue for the first time and judging from a personal experience, anyone could expect the format which resembles the [...]

  One of the great things about online video advertising consists in the variety of formats marketers have at their disposal when drafting a campaign. They can choose any combination of formats the budget allows them and they can get full media coverage of any brand. Among these [...]

It may sound simple to balance two formats which basically mimic the TV advertising we have grown accustomed to for decades. In reality, online video advertising poses great challenges as Internet users expect much more from the online than their parents expected from TV.   Deep into the context [...]

Although the pre-roll ad is the most used format in online video advertising,consumer engagement is still pretty low and marketers must make efforts to adapt and improve this valuable tool. A more interactive and dynamic format could just solve all of the problems but where should we start [...]

Online video advertising comes in all shapes and sizes and, as marketers and advertisers have dreamed of for many many years, it is a field where creativity is not that limited to time slots and tariffs. It is a field in which those inspired can put their imagination [...]

We are constantly online, whether we are in an elevator, in the park, in line at the grocery store, at the movies or at the theater. Friends and family can contact us, our work partners can reach us in case of an emergency and marketers simply cannot wait [...]

The video ad we have all grown accustomed to, the ones broadcast every day on TV, has one format. Traditional and consistent, the TV commercial can only juggle with the message transmitted, but considerably limits the creative flow of the people working in advertising. The flat seconds in [...]