When it comes to any online video advertising format, the first order of business consists of how effective it is in sending the message of the marketer. Years of experience have shown us that it is the interactive feature of any format that leads to revenues. And this [...]
(Follow up) 3. DYNAMIC VISUALS Watching online video advertising Most likely, the Internet user coming across your item of online video advertising has just sat down in the subway, at a coffee shop, on the bench in [...]
In the eyes of marketers (follow up) Recent online video advertising studies have shown that certain features which define the in-banner ads can make them more or less effective, respectively, more or less annoying in the eyes of the viewers. We are talking about autoplay. Just like [...]
People taking up the matter of online video advertising for the first time usually try to understand which format is better and in what context so as to make the right choices when the time comes and they have to advertise their brand. However, in their long years [...]
There are various forms of online video advertising which Internet viewers could come across while browsing through their favorite online videos. In the eyes of viewers, they range from the least to the most intrusive. Therefore, in order to promote a brand over online content, marketers can call [...]
People in the advertising line of business have been using mobile video advertising as a very useful tool for promoting products and services and there has been a lot of talk about it and its evolution for the years to come. This is a form of advertising which [...]
As an Adobe online video advertising study has already shown, post-roll ads have the lowest completion rate while mid-roll and pre-roll ads have better results. Even so, all three can be used with success in advertising campaigns, depending on how well specialists manage to use the existing information [...]
Given the small size of a phone screen compared to a considerably bigger desktop display, marketers have for long ignored the major opportunities offered by mobile video advertising. Due to the common belief that people prefer to watch a video that requires a viewer’s focus for a long period of [...]
Live TV shows are always more exciting for the audience at home than those filmed according to the script. There is something about the element of surprise and the unexpected situations that the TV crews cannot handle right away that keeps people pinned in front of the screen. In a [...]
With the introduction of adverts in the online, marketers have the task of juggling between the available online video advertising formats. Depending on the type of campaign advertisers have in mind, they can choose between pre, mid or post roll ads. To avoid doing this by ear they [...]
