There is such a thing as the importance of knowing the audience, and the audience in this case is that of the mobile video advertising. These are tech-savy millennials, with an impressive collection of communication devices to choose from at any moment. Just like soldiers had their own weapons of choice, so do the people aged between 14 and 36 choose their “weapons” for various activities during the day. Understanding when they use what and with what purpose is vital. Disregarding this aspect is simply bad marketing.
A device for everything and a place for every device
A brief recap of the devices on which we rely for entertainment and communication would look something like this:
Understanding the specifics of mobile video advertising means knowing that the TV is… well, everywhere, and just because it is everywhere, it does not draw as much attention as it used to. The desktop is mainly used in industries where laptops have not yet been improved so much as to do this job that well. We are talking design for one. You will also find it in outdated offices or in households where the priorities were different.
The laptop is the main device used at the workplace. It allows the mobility of data and accessibility. On a more personal level, mostly everybody owns a laptop as it is considered the easy to carry entertainment and communication centre nobody can live without. The tablet, the younger version of the laptop and the bigger device which allows finger control of everything that appears on screen, is nothing new but has not yet taken the place of the laptop.
The smartphone is the most versatile of devices and the main aim of the people specializing in mobile video advertising.
From accessing work place data to watching a movie on the subway, the smartphone is the companion no modern person, of better yet, no millennial can see himself living without.
Using these specifics for the better good of mobile video advertising
Knowing when people use their devices and what for can give marketers a better insight on how to send consumers the best targeted message. An ad advertising a pizza place on a Thursday night for the people browsing the Internet at 8 o’clock in the subway is inspired, especially since they have access to GPS data and social network data. We may be some distance away from properly using this data but we have to admit that we have it and that we could make mobile video advertising the most effective form of advertising known to man.
