We have a tendency to throw every wireless device into the pot of mobile video advertising and assume that all advertisers do when they have to draft a strategy is to make two different versions of an ad: the TV ad and the adapted version. We also assume that it will be rescaled for the small phone screen or for the tablet. But we miss out on the way in which users themselves see these devices. These are the details which make up the specifics of the industry.
A device for everything and every device in its place
Saying that people would choose to use some devices for the same things would mean that we do not know our audience well. The big thing about the new device market consists in buying things you THINK you need and WANT to need, but which you do not really need. What has contributed to this state of facts? Why the predecessors of mobile video advertising, of course, traditional advertising.
The specifics of every device involved in mobile video advertising
The TV is something of the past which the second screen experience is desperately trying to resurrect. The desktop has outlived its purpose and is not simply used in design and for tasks for which the proper laptops have not yet been perfected. The laptop is the most common work-place device. If a few years ago, having a laptop over a desktop was something new, most workplaces have already adapted to the new trends. People must have access to the data they are working with at any time.
The business has moved on the street, in the hallways, in supermarkets. Everywhere the consumer is. And this is one of the most important lessons learnt by the people backing up mobile video advertising. The tablet is not new sight to anyone. It completed the device collection of anyone and it is usually a great supplement and easy to take along to work and places where the available devices cannot be used for checking personal facts such as the e-mail address or a freelancer account.
The smartphone is probably the most versatile of these devices. It has become the trusted companion and people have already started developing psychological illnesses at the thought of not having it in reach. It can be used to access the work computer, to check personal e-mails and to entertain us when the time allows such activities. The place matters less.
