Devices millennials use and the outlets of mobile video advertising
We have heard people say that mobile video advertising is mainly targeted at the millennials. And we can do nothing but agree. The future belongs to those who can joggle two, three devices at a time, who know what every hip new platform is and what every tech abbreviation stands for.
Why are millennials the target?
What draws people more and more to surf the Internet even when they are not in the comfort of their own home? The social media, the news, the idea that they HAVE to be connected and in touch with everyone at all times of day. Not being reachable is no longer an option and there is almost no excuse for it. People are tagged everywhere, liked, hashtagged etc. Everything they do, say or think is documented and presented. This type of behaviour has lead to an increased dependency on the mobile devices and has made room for advertising, for where there is interest and attention, there has to be a marketer harvesting it or else our years of commercial and business experience have been in vain. in this case, room is made for mobile video advertising.
Behaviour patterns which have drawn the eye of mobile video advertising specialists
What matters the most as far as this behaviour is concerned, is the fact that the trend observed for the first time a while ago is catching on and it is spreading more and more. So much that it has reached the point in which this is becoming the reality and anything else but this, is thought to be the old days. Constant Internet connection and access to the users and to their information has made the content of mobile video advertising extremely well targeted. This is an advantage on which all marketers can agree upon. There are millions of users who can see an ad, but there are only hundreds or thousands of potential buyers. Getting your message across to the right ones is the trick and the real challenge.
Broken down in a few numbers
The social media and all of the information put out there, across the web by users themselves have provided marketers with an huge data base from which they can select potential clients and turn them into clients by focusing all of their efforts and their best offers in the right direction. According to the „Content Finds the Consumer Report”, 70% of people with ages between 14 and 34, commonly known in social literature as the „Millennials”, have two smartphones and check them 43 times a day. Communication is one of their main assets even though they run the risk of overusing it and abusing the devices as in most cases easy access to a resource can mean. Even so, mobile video advertising is the present and the future.
