(Follow up)
3. DYNAMIC VISUALS
Watching online video advertising
Most likely, the Internet user coming across your item of online video advertising has just sat down in the subway, at a coffee shop, on the bench in the park, trying to watch a video. Whatever you have to say to him/her is not more important than whatever they were planning to watch. This means that your message must be transmitted in a very lively manner.
One way to put it is that it should draw attention just like a graffiti on a wall, instead of another faded ad in a gray newspaper. Try to get their attention with colourful moving images. The eye cannot resist and the brain is quickly drawn in.
4. GIVE THEM SOMETHING TO DO
Ok, now that you got their attention, what do you do? Quick! Let them swipe, click, tap, select, rearrange, place, position, whatever it takes to keep them mentally connected. This is the main perk of online video advertising: being played in devices which have a touchscreen.
This automatically gets the viewers involved in the story displayed in front of them on the little screen. We are no longer talking about the invasion of their very own personal space but about an inclusion in a story about a magical product or about an impeccable service.
5. GIVE THEM THE POWER
A great way of making the viewer feel more involved in the story told by the ad is by giving him/her power to decide what happens next. Of course, you do not have to
be a rocket scientist to know that the outcome is always going to be the same: the product is awesome, the service is amazing and the company that paid for the ad is a God-sent.
So does this little online video advertising trick work? More than you might think!Multiple outcome ads which give the viewer the possibility to write the story of the characters by themselves. This is exciting because they get to see more than one version of an ad. Collections have always been a hit as people like to collect, gather and compare, even when it comes to ideas.
6. LET’S PLAY A GAME
If you start to invest in the mobile ad and you are dedicated to make Internet users click your ad, then go all the way in your attempt to get them to click. Introducing games in the banner is a great idea to get their attention.
See how many things can be done in online video advertising?
