People in the advertising line of business have been using mobile video advertising as a very useful tool for promoting products and services and there has been a lot of talk about it and its evolution for the years to come. This is a form of advertising which has made its way in the top of preferred formats little by little. The format is said to have already taken over and to have become the most important form of video advertising. This is a format of advertising specifically designed for users of mobile devices. With such a clear targeting strategy, the message is better delivered and the results are considerably more palpable, according to the heads of companies which have already tried it.
While taking advantage of the increasing popularity of videos on the Internet and on the accessibility of online content through the use of mobile devices, mobile video advertising comes in a variety of formats. Marketers get to decide where to place the ad, according to the nature of the content and to the type of ad. Pre-rolls are placed at the beginning of a video, mid-roll usually pause the content to send the message while post-ads are positioned at the end of the video. Depending on the policy of the websites the content is viewed on, these ads can or cannot be skipped.
Another format worth mentioning is the “in-stream” ad, which occurs during the video. These are banners displayed at the top or at the bottom. The viewers can still watch the video without pausing but they are free to interact with the ad. This is why interactivity is so important.
So far, there is no big difference between mobile video advertising and basic online video advertising. The main difference lies in the fact that the first is designed especially for mobile phones and tablets, meaning for the movable devices which stand an Internet connection. Given the fact that they have to be viewed on a considerably smaller screen compared to a laptop, a desktop or a TV screen, the ads are adapted.
These mobile video advertising formats are specifically designed to fit the needs and usage habits of mobile device users. The creators of the ads know that they will be watched in smaller screen so they must adapt the videos as well as the elements that make them interactive. Another feature which called for an adaptation from the desktop or the laptop version was the touch screen.
The best thing about mobile video advertising consists in the fact that people have access to their favorite content anytime, anywhere. They do not need to wait to get home, be inside, find a table and plug the device in. They simply connect to the Wi-Fi or open their own Internet connection and start browsing through the video content. This is an aspect marketers had to get in on because it is like a constantly open door to the viewers.
