Given the small size of a phone screen compared to a considerably bigger desktop display, marketers have for long ignored the major opportunities offered by mobile video advertising. Due to the common belief that people prefer to watch a video that requires a viewer’s focus for a long period of time on a big screen, most advertisers cast aside the viability of smartphones as a video medium.
Things are about to change though, since recent studies proved that people are willing to abandon their laptops and desktops for the more versatile screen of smartphones.
Smartphones have become the main device for watching online videos
Ooyala, a firm that publishes and tracks online videos, conducted a research on the total time people spend watching online videos, and its results are impressive. Smartphones ranked higher than desktops, tablets and even internet-connected TVs when it comes to the time people spend on watching long videos.
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This chart clearly proves that people spend twice as much time viewing videos longer than an hour on the mobile platform (21% of total time) compared to the time they spend watching them on desktops (10%), which indicates the people’s tendency to turn towards the smaller screens. Moreover, videos over one hour are not the only ones in this situation, since all the other categories are also above their desktop counterparts.
Another fact worth mentioning is the growth of the tablet, which has become the foremost platform used for videos over one hour, nearly triple the amount of time people watch on the desktop platform (28.5% to 10.5%).
Video online advertising gets stronger engagement rates on mobile than desktop
A study by Unruly, using data from more than 3000 branded campaigns on its social video platform, reveals that the average click-through rate (CTR) for video online ads was overwhelmingly in favor of the mobile and tablet platforms, overtaking the desktop platform by three times its CTR (13.64% to 5.45%). The same study from Unruly also states that the interaction rates are also higher on mobile devices than on desktops. Over the past year, interaction rates have more than doubled on mobile devices, reaching 22.64%, while on desktops, it increased by about 170%, reaching 15.08%.
Frank N. Magid Associates also made a study on video viewing among mobile users and the results were hinting towards an increasing tendency among them, where 44% of mobile users and 61% of tablet users watch videos on a regular basis on their devices. Meanwhile, the IAB (Interactive Advertising Bureau) recently reported that mobile and video are two of the fastest-growing online video advertising formats.
Finally, we can clearly state that content consumption is going mobile; smartphones and tablets have only just begun to displace desktops as means of entertainment, so turning to [Given the small size of a phone screen compared to a considerably bigger desktop display, marketers have for long ignored the major opportunities offered by mobile video advertising. Due to the common belief that people prefer to watch a video that requires a viewer’s focus for a long period of time on a big screen, most advertisers cast aside the viability of smartphones as a video medium.
Things are about to change though, since recent studies proved that people are willing to abandon their laptops and desktops for the more versatile screen of smartphones.
Smartphones have become the main device for watching online videos
Ooyala, a firm that publishes and tracks online videos, conducted a research on the total time people spend watching online videos, and its results are impressive. Smartphones ranked higher than desktops, tablets and even internet-connected TVs when it comes to the time people spend on watching long videos.
www.businessinsider.com
This chart clearly proves that people spend twice as much time viewing videos longer than an hour on the mobile platform (21% of total time) compared to the time they spend watching them on desktops (10%), which indicates the people’s tendency to turn towards the smaller screens. Moreover, videos over one hour are not the only ones in this situation, since all the other categories are also above their desktop counterparts.
Another fact worth mentioning is the growth of the tablet, which has become the foremost platform used for videos over one hour, nearly triple the amount of time people watch on the desktop platform (28.5% to 10.5%).
Video online advertising gets stronger engagement rates on mobile than desktop
A study by Unruly, using data from more than 3000 branded campaigns on its social video platform, reveals that the average click-through rate (CTR) for video online ads was overwhelmingly in favor of the mobile and tablet platforms, overtaking the desktop platform by three times its CTR (13.64% to 5.45%). The same study from Unruly also states that the interaction rates are also higher on mobile devices than on desktops. Over the past year, interaction rates have more than doubled on mobile devices, reaching 22.64%, while on desktops, it increased by about 170%, reaching 15.08%.
Frank N. Magid Associates also made a study on video viewing among mobile users and the results were hinting towards an increasing tendency among them, where 44% of mobile users and 61% of tablet users watch videos on a regular basis on their devices. Meanwhile, the IAB (Interactive Advertising Bureau) recently reported that mobile and video are two of the fastest-growing online video advertising formats.
Finally, we can clearly state that content consumption is going mobile; smartphones and tablets have only just begun to displace desktops as means of entertainment, so turning to](http://veeso.co) can have a huge impact on your brand’s success during the next years.
