We are constantly online, whether we are in an elevator, in the park, in line at the grocery store, at the movies or at the theater. Friends and family can contact us, our work partners can reach us in case of an emergency and marketers simply cannot wait to get in on this sweet deal. And why should they pass on the opportunity, especially since this arrangement still allows us to call the shots and to disconnect at any time? This is what going mobile with online video advertising means.
Regardless of whether we want to watch a Youtube video or to keep an eye on close friends and their updates on Facebook or thoughts and opinions on other social networks, all we have to do is to take out our smartphones and start browsing through the Internet just like we were using any other device. And just like all other websites have been changed to fit the format of the mobile phone, so have the ads in the online video advertising industry.
What are the advantages of using mobile means of video advertising?
Some work is put into adapting these videos for the mobile format, but the effort will be appreciated by the viewers. The fully customizable feature allows each brand to outline and express exactly what differentiates it from the rest of market competitors. This means that the mobile segment of the online video advertising is expected to go to the next-level of performance in the industry.
Various platforms enable users to toggle through several ads at the same time. Instead of having this information pushed down their throaths, viewers see them as a source of information, look them up and choose between them. If the video for one product is not what they were looking for, they can simply turn to the next one in search for the perfect product or service.
In today’s consumption oriented society, having a foot in the door in the shape of an enticing first few seconds of an ad viewers simply cannot turn away from, is worth taking into account. This makes for good online video advertising.
What are the special tools used for mobile online advertising?
Market specialists expect this to be the fastest growing online trend, since the Internet already dominates the global media industry in various fields. Furthermore, most of the Internet sessions now seem to be initiated on mobile devices. The market predictions already made for the foreseen period up to 2018 envisage a continuous growth of the industry.
The ads conceived especially for the mobile version of the online video advertising industry are more user-friendly and it reaches a vaster audiences. The target is better informed and has considerably better access to information than previous generations of consumers had.
Another advantage to resorting to this type of advertising consists in the fact that it gives marketers the chance to work with prompted mobile ads. These run on a pay-per-view basis and the beneficiary only gets charged for the number of views. This means that, instead of paying for ads nobody sees, you are paying only for the ones you have a guarantee everybody sees.
If you are considering going for the mobile version of online video advertising, then you will be pleased with the fact that in-stream formats are available. These consist in pre-roll ads that start once a viewer wants to watch a video. For the first seconds he will have to sit through the ad, with no possibility to skip sooner.
The main advantage, however, of mobile advertising, consists in the fact that it is a sure way to reach all Internet users, anywhere, anytime. They do not need to be at home, they are not limited by various hours.
