If asked “what is their favorite pass time activity?” most people answer that surfing the Internet is the one. And they do not even have to wait to come home from work to do this. Unlike the days when all we could do once we got off work was to come home, turn on the television and enter the “fire-gazing” phase, similar to our ancestors who used to sit by the fire at the end of a day of hunting, now we can enjoy our favorite leisure activity anytime.
The mobile Internet connection lets us watch videos, search for information, read relevant content in our coffee break, in between job projects, on the subway on the way home, in line at the supermarket. This is an amazing opportunity mobile video advertising offers and one marketers must not miss out on.
Online video advertising is a benefit both ways in the sense that marketers can send out a well targeted message and clients can skip ahead to the information that interests them in only one shot. Take a fashionista for example. She will surely respond to an ad related to her favorite show or brands, and she will appreciate having the information she wants at hand. This is a win-win situation for both brands as well as clients and the sale is made easier and faster.
With mobile video advertising, marketers have the security that viewers can even show each other their favorite ads at the exact moment they are talking about it. They no longer have to go home and wait for it to come up on TV or look for it online according to specifications they may no longer remember that well. This means that the ads must be made available and must meet user expectations in order to benefit from intense popularization and promotion from them.
Picking up on user preferences is another advantage of both mobile video advertising, as well as online video advertising. This means maximizing the information marketers get from the devices used by consumers on preferences and interests in a specific moment. If they once looked up a pizza delivery service, they will be happy to receive information on special offers with discounts and coupons. Receiving this information on the mobile phone is even better because they may want to benefit from it right away.
Another great perk of the mobile video advertising it the fact that calls to action can be answered at any time. Interacting with the online video ad is extremely effective and people like to be able to get immediate responses and to feel that the people behind their favorite brands come through for them and keep informed about their needs and expectations from their products and services.
Although there is still a long way to go and the industry still covers only less than 10% of the total of the advertising world, online video advertising, regardless of the gadgets used to access it, has already taken off. There are a lot of advantages, many of them of financial nature, and marketers should really be well oriented so as not to miss out on the changes taking place on the marketplace.
