It is no news to anyone anymore: smartphones and tablets have considerably changed our lives and the way we do a lot of things! The list of activities changed after we made room for these gadgets into our lives is overwhelming and it was only a matter of time until others followed. Keeping their noses buried deep in the screens of the ever present and handy mobile phones was an opportunity for a new form of advertising to be shaped: the online video advertising trend.
Although not valued to its full extent and not yet exploited to its full potential, this new advertising market comes with some attractive advantages specialists in marketing just cannot overlook:
When your marketing strategy revolves more around online video advertising, you can invest the biggest part of the budget available into making the commercial instead of putting most of the money constantly aside for the airing of the commercial on TV. One of the biggest advertising challenges is making the video with the scraps left after the TV networks present their fees.
This is a big improvement and the public will surely appreciate the change of pace, the creativity and the quality of the video, as opposed to the regular commercials which make it to the small screen and which have gotten everybody numb and unresponsive on account of messages which have been stripped of all meaning just to make sure that the .99 price is understood by as many people as possible.
Online video advertisingis not restricted by the hours people are at home and at which they can turn on their TVs. Having a mobile phone with an Internet connection and a tablet or a laptop at hand can even make standing in line at the supermarket a good time to surf the Internet. This means more chances of their eyes falling on the commercials and on the message you are broadcasting.
Having the possibility to constantly surf the internet for information has turned viewers into permanent message recipients, which is something marketers simply could not miss out on.
Online advertising has all the right reasons to call itself smart advertising. Based on information collected on the users, marketers can send their messages with a better aim that in the case of the general traditional media. By comparison, this method is similar to having people hand out flyers on the street to a certain category of people: old people, people with children, women, men who look like they work out.
What is more, online video advertising can use the information provided by cookies with even more precision than a flyer distributor who only goes by appearances.
A good commercial can catch the eye of the viewer. Apart from that, some programs are designed to make them sit through the first couple of seconds of a commercial. This increases your chances of having Internet users leave the commercial running to see what you have to say.
When a user CHOOSES to leave the commercial on, as opposed to being forced to leave it on, you can consider it a win, because it means that he is interested and may even turn his interest into an instant purchase. This is what online video advertising can do for you.
Instead of all marketers having to make commercials which can be easily understood and memorized by the audiences and instead of the bleak and repetitive lines which act as hypnotizers, you can even come up with cool new ways that will make users appreciate the novelty of the concept. Online video advertising is a more versatile marketing tool than the ones you have been handed before.
