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What Is a White-Labeled Social TV Platform and How Can You Make Use of One?

A white-labeled social TV platform is a modern day solution that enables media service providers to incorporate branded social TV applications in the form of real-time games, contests, polls etc. for any type of content: reality TV, live sporting events, TV shows etc. And although these app experiences are branded by a particular name in […]

Everything You Need to Know about Multiscreening and Second Screen Usage

The Changing TV Experience: Attitudes and Usage Across Multiple Screens by IAB came out April this year. The research was conducted between January 19-21, among 18 or older adults, and “wanted to benchmark device ownership and usage and to understand how device behaviors and perceptions are affecting or altering the TV viewing experience.” This article […]

The Benefits of Social TV Measurements

Measuring television success with social analytics can be a complex process. A show that is extremely popular and is ranked high by viewers could generate less of a buzz on social media while lower-ranked shows are talked about all over the platforms. So everything isn’t always as transparent as one would want. Measuring the efficiency […]

Social TV: Which are the Main User Engagement Actions?

Social TV is an experience that brings a lot of people from all over the world together within moments. We see this every time there is an important show (like Eurovision or the Oscars) or major events (like sporting events) happening on TV. A lot of the times it’s the brand themselves that hook up […]

How Will a Second Screen Strategy Increase your Company’s Revenue?

Can second screen drive revenue? Most companies turn to second screen because they understand this is a consumer trend, and it’s easier to connect with customers and prospective clients online. Moreover, given that a lot of user attention is in the online, brands know they need to adjust their efforts to strengthen and maintain brand-user […]