Mobile application news, content and articlesMobile App Development Blog

How forging a safe environment with mobile-based marketing changes everything

Welcome to a world of mobile-based marketing where marketers try to make ends meet in a challenging digital environment. Why challenging? Because the thing that is good for the business is sometimes something that causes online customers a lot of doubt.                             […]

From the Brick to the smartphone. How mobile applications changed the way businesses function

Back in the old days, mobile devices had only two main functions that people could use: phone calls and text messages. That was around the time when the first cell phone was introduced, the Motorola DynaTAC 8000X, also known as the Brick. And yes, back then, being able to talk to someone or send a […]

Spotlight on mobile metrics: How to measure your app’s success (II)

In our previous post, we included three vital mobile metrics that measure app success. The number of installs, engagement metrics and retention rates are developers and marketers’ first choice in monitoring apps that either go big or go home. Let’s take a look at some of the other ways that you can use to determine […]

Spotlight on mobile metrics: How to measure your app’s success (I)

If you’ve been on the market long enough, you know how important it is to measure business development. You know that, when it comes to profit, most businesses look at gross profit margin, return on invested capital, asset turnover etc. to measure profitability. After all, these are some of the most important metrics for measuring […]

Social TV: Enjoy An Enhanced Experience Watching TV

Now that multi-screening and social TV have fully taken what’s rightfully theirs in what concerns media coverage and user attention span, an aplenty of strategies have been brought to light, in the attention of service providers, teaching them how to personalise their broadcasting system in order to reach out to a wider audience and keep […]